Schedule

Thursday, January 22nd, 2015

  • Registration & Breakfast

    7:15am – 8:15am

    Registration Opens & Breakfast in the Exhibit Area

  • Jeff Cowan, Jeff Cowan’s Pro Talk, Inc. Hiring and Retaining the Right Service Team

    8:15am – 9:25am

    Jeff Cowan Teaser Video

    One of the major problems facing Automotive Dealerships everywhere is finding hard working dedicated and intelligent Service Advisors. In this meeting Jeff will show you how to not only find Service Advisors, but how to create them and keep them motivated to remain in your employ for their entire career. This highly successful and proven formula that Jeff will deliver will not only work in finding Service Advisors for your Dealership, but with any Service or Sales employee that you need or will need. This is a must see presentation for anyone serious about employing the perfect employees.

    view Jeff’s bio
  • Coffee & Refreshments

    9:25am – 10:00am

    Coffee & Refreshment Break in the Exhibit Area. Get hands-on with trainers’ and sponsors’ product and solutions.

  • David Spisak, ReverseRisk Understanding The Power and Pitfalls of Data in Your Dealership: How to manage, control, clean and secure your data

    10:00am – 10:40am

    Big data is a BIG deal and it will play a huge role in every dealership’s success or failure from this point on. That has already been proven at some of the biggest and well known companies in the world. Every top performing organization inside and outside of the automotive industry started by learning how to effectively manage, control, clean and secure their data. This session will give them the keys to doing exactly that so they can get the most out of what is becoming a dealerships biggest asset and avoid what is making it also some dealerships biggest liability. Left unmanaged, bad data has led to many bad things happening in stores across the country – from underperformance to pay plan manipulation to fraud and embezzlement – and it has cost dealers millions before they could even detect it had happened. As an added value you will also learn what you must know now when working with DMS companies and other third party software vendors. Don’t miss it!

    view David’s bio
  • Jeremy Anspach, Purecars® What every dealer needs to know about Search Engine Marketing

    10:40am – 11:20am

    Search marketing is an ever-changing media so complex that it can feel like an online labyrinth, but this powerful workshop will give you the essentials of maneuvering a successful digital strategy. Industry expert, Jeremy Anspach will cover the fundamentals of taking customers from search to showroom and illuminate dealers to potential missed opportunities. Learn proven methodologies of attracting the online consumers most likely to convert. You will walk away with the knowledge of managing search engine advertising as it applies the fundamentals of relevant visibility. It is more important than ever to capitalize on search-driven traffic and ultimately win the click.

    Key Takeaways:

    • Identify methodologies to creating a successful search marketing presence.
    • Define your search marketing metrics.
    • Know the myths surrounding e-commerce campaigns.
    • Identify your audience and target low funnel customers.
    • Maximize your current and potential revenue drivers for your online presence.
    view Jeremy’s bio
  • Lunch with Trainers & Sponsors

    11:20am – 1:00pm

    Enjoy Lunch with Trainers & Sponsors in the Exhibit Area.

  • Alan Ram, Proactive Training Solutions, Inc. Business Development or Detriment? How business development is killing your business

    1:00pm – 2:10pm

    Business Development or Detriment? How business development is killing your business.

    In today’s automotive industry many dealers are turning to setting up Business Development Centers. While many succeed, just as many will fail as dealers are now realizing at a cost of 10’s if not 100’s of thousands of dollars a piece. During this session, Alan Ram will discuss models that work and why, which models are more prone to failure, as well as how to create an overall culture of “business development” at your dealership. Whether you think you do, or don’t want a BDC you’re all looking for ways to sell more cars every day. That’s why this session is a can’t miss.

    view Alan’s bio
  • Coffee & Refreshments

    2:10pm – 2:50pm

    Coffee & Refreshment Break in the Exhibit Area. Get hands-on with trainers’ and sponsors’ product and solutions.

  • Innovative CPO Panel, CPO: Next Generation Strategies Special Panel: Next Generation Strategies Led by Jim Fitzpatrick

    2:50pm – 3:50pm

    Get ready for the CPO Revolution with a special panel featuring the nation’s top CPO dealers and industry thought leaders. Sponsored by NCM Associates, the interactive panel will focus on the expansion of pre-owned certification programs to include not only the core vehicles on a franchised dealer’s lot, but the other pre-owned makes and models on the lot as well. Dealers in attendance are invited to share in the open forum discussion designed to provide valuable take-away information dealers can put to work immediately. Join the in-depth discussion and prepare to evolve your used vehicle lot.

    View Panelists
  • Coffee & Refreshments

    3:50pm – 4:20pm

    Coffee & Refreshment Break in the Exhibit Area

  • Dave Anderson, Learn to Lead® True Grit: How to Develop the Seven Top Traits of Mentally Tough Leaders

    4:20pm – 5:30pm

    Dave Anderson Trailer

    True Grit: How to Develop the Seven Top Traits of Mentally Tough Leaders

    Mental toughness is one of the highest value leadership traits. It helps you overcome complacency when things are going well by creating an inspirational dissatisfaction to continue stretching for more. It also enables you to rebound more quickly from setbacks, rejection, defeat and disappointment. Mental toughness is regarded as a key to persistence and the development of greater discipline. No one can teach you mental toughness; you must develop it from within. Dave’s program will outline seven no-nonsense strategies for developing "true grit", the mental toughness you need to toughen up, tighten up and step up as a leader; and will show you how to influence others on your team to do the same.

    view Dave’s bio
  • Best Reception Ever & Cocktails

    5:30pm – 7:30pm

    Enjoy a VIP reception with the trainers, peers and sponsors. Cocktails and heavy hors d’oeuvres will be served.